The United States Postal Service defines a postcard as rectangular, at least 3.5 inches high x 5 inches long x .007 inch thick and no more than 4.25 inches high x 6 inches long x .016 inches thick. However, due to the different custom printing options available today, the specifications of postcards vary in each design. Great flexibility and cost effectiveness makes postcards a very effective tool in direct mail marketing.

Also, here are three other reasons why you should consider postcards in your direct mail marketing campaign:

1. Postcards can be used no matter what business you run

No matter what your product is you can be sure that you can use postcards to market them. Also, whatever your needs maybe, postcards can help you get your desired results. You can generate traffic in your web site or you can have people come and drop by your store.

2. Designing Postcards is Simple and Uncomplicated

Creating your own postcards is easy. Reputable online printing companies even offer free postcard templates as well as free online design software that you can use to style your own design. Not only that, they also provide you with expert assistance when needed.

3. Postcards are an easy read

Postcards can be read and understood at first glance. Due to the simplicity of postcards, it is very easy to get your message across. This is why many postcard printing tips emphasize the use of short and concise heading that is straight to the point.

Postcards maybe small but they are very effective. Next time you start a direct mail marketing campaign, make sure to include some postcards with your marketing brochures.