Full Color Printing Blog

Four Enticing Tips for Writing Brochure Copy

If we compare advertising brochures to a real estate business, the images would be the real estate and the copy would be the agent tour guide. Great brochure copy has to be professional, personable and very interesting. Spiff up your brochure copy’s voice with class. Entice them into your brochure’s contents with these tips.

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Succeed in Market Invasion with Print Catalogs

Catalogs can well be your “it” tools to get the big slice of the pie in your market. They’re promising packages of info that give you more space for your pitch. Customers also get enough of a feel about what you stand for to get them excited about your offers. But you have to apply a few techniques to really stand out and rule. Here’s how.

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Peachy Thrift Shop Marketing Ideas

If people want bargains, then thrift shops are where to get them. Browsing through shops like these is like going on mini treasure hunts. Though flashier shops get more hype, your thrift shop can still grow. Try out these peachy marketing ideas, and get your shop’s treasures the attention they deserve.

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Bring In Big-Time Returns with Postcards

Postcards are cheap, quick, and easy to make. People can’t help but read them. But how can you make sure you get big league returns from them? Make your direct mail postcard marketing work with these simple tips.

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Three Simple Tips for Writing Powerful Survey Cards

Surveys are a great way to figure out what your customers think is or isn’t working in your business. You can conduct surveys through small four color business cards you can hand to them directly. You can also do it through postcards you can have us mail to third-party lists fresh off the press. Still, it’s important to write your surveys well so that your customers actually fill them out, and not throw away with the garbage. Here are some tips on how to write surveys so you get valuable feedback from them.

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Must-Know Marketing Tips for Freelance Photographers

Photography is a hard trade to survive in these days, especially if you’re freelancing: almost anyone now can produce good photographs with automatic camera settings and computer programs like Photoshop. But there’s no substitute for a developed artistic eye, and with the right marketing techniques you can show clients that your work is worth spending money for.

Here are some tips on how to attract customers into investing in your freelance photography business with the help of our color printing services.

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Design Business Brochures with Emotional Impact

When clients are checking your business to see if they want your services, showing them that you can deliver to their satisfaction is crucial. Aside from being truly competent of course, you can capture their attention during this stage more by presenting your business with emotional impact than by boring them with little details they’re not yet prepared to go into. Here are some tips for designing your business brochures so you can set their concerns quickly at ease.

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Spreading Cheers to Loyal Customers This Christmas

Print products like calendars and greeting cards present a good opportunity to say thank you and at the same time, reward customers with useful items as a sign of gratitude. You can play with the design and functionality of these printouts to create the ultimate Christmas present for your loyal consumers.

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3 Reasons Why You Should Use Postcards for Your Direct Marketing Campaigns

The United States Postal Service defines a postcard as rectangular, at least 3.5 inches high x 5 inches long x .007 inch thick and no more than 4.25 inches high x 6 inches long x .016 inches thick. However, due to the different custom printing options available today, the specifications of postcards vary in each design. Great flexibility and cost effectiveness makes postcards a very effective tool in direct mail marketing.

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