When clients are checking your business to see if they want your services, showing them that you can deliver to their satisfaction is crucial. Aside from being truly competent of course, you can capture their attention during this stage more by presenting your business with emotional impact than by boring them with little details they’re not yet prepared to go into. Here are some tips for designing your business brochures so you can set their concerns quickly at ease.

Make a Great Impression with These Brochure Design Tips

Create a strong impression at first glance

Supported by a good, clean layout design, choose one image or symbol that best represents your business, and feature it prominently on your marketing brochure sample’s first page. Be careful of adding any more as it may lessen the emotional impact on your client. You want to show them that you know what you’re all about, and you can take pride in it.

Avoid overused industry images

Don’t put cliché images on your promotional materials as much as possible; accounting companies, for instance, don’t need to promote themselves with calculator images. Your clients already know what industry you’re in; show them something else that’s still relevant, but sets you apart.

Influence with color psychology

If you’re running a spa, you can use pale blue and green hues on your color print brochures and other marketing media; these colors are associated with soothing, pleasant sensations, and your clients will associate them with your business too. Find a good color palette that makes your clients feel what you want them to feel about your business.

Use symbols / images of desirable end results

Engaged couples seeing flawless professional work on a wedding photographer’s sample brochures will feel more at ease hiring them. Fitness centers with pictures of well-built and satisfied members using their services in their brochures can encourage new people to join as members also. More than telling prospective clients what your business is all about, show them; one look can be enough to seal a deal.