People usually like goodies. They like them better when they’re free. Portfolio folders are your personal packages of marketing pizzazz, all wrapped up in color 9” x 12” folders. They’re loaded with great stuff about your business, and you give them to potential clients for free.

Put two and two, and the right marketing moves together, and you’ll get interested clients who’ll line up to try your business themselves. If you’re wondering what you’ll need and why presentation folders work, read on.

Surefire Press Kit Marketing Tips

Preparation

Here are some suggestions of what you can put in your portfolio or press kit:

• Business card;
• Contact info sheet;
• Bio;
• Service or product brochures or catalog prints;
• Business press release;
• A discount offer or coupon;
• A promotional gift, like a pen or magnet.

You don’t have to spend a lot on your press kit materials. We at Color Printing Wholesale can produce all the printed materials on this list – and even the presentation folders! – fast, professionally and affordably. We’ll give you free press-ready proofs and work with you as often as necessary so your prints come out exactly the way you want them to.

The Secret Ingredient

Wondering why press kits work? It’s because they’re big packages of materials people can’t just throw away.

People like having their senses tickled. When they hold your sheets, see your logo and product images, and touch your 2″ x 3.5″ business cards, they’re already taking in plenty of sensory info even before they read a single word. A whole portfolio folder holds their attention longer than individual flyers or brochures. And the more you tickle their senses, the more they’re likely to buy.

Presentation

Now you have to hand your press kits to your potential clients yourself. This gives them an opportunity to get to know the person behind the goodies. Chat with them some. Find out a little about their business and where you can fit in their picture.

If you can’t be there for your recipients yourself, add an audio or video CD to your press kits. This way your prospects know who to thank for your engaging pocket presentation folders.