A good pocket folder design can help reinforce your brand in the market. It effectively combines function and aesthetics. Aside from holding documents, it should appear attractive enough to give a good impression of your brand among potential customers. To optimize your presentation folder, here are some useful suggestions that would put more bite on your brand:

Boost Your Brand with these Pocket Folder Design Tips

Use an appropriate logo.

The logo must be memorable and should appropriate the core values of your business. The likeness of an eagle, for instance, is a popular example. Not a few companies have adopted this icon to project power and transcendence. Brainstorm on the apt logo to represent your brand. Use the image as a design motif for your pocket folder.

Include pictures.

This is a common tip that needs to be repeated since most designs with picture are not properly executed. Pictures can make your folder more interesting. It is also a way of establishing a more personal relationship with your potential clients. Incorporate photos of persons behind your company, starting from the top executives to the rank-and-file employees. If this is not possible, a picture of your model employee in a striking pose would do.

Favor simple fonts.

Readability is one essential factor in the success of a printed promotional material. Use reader-friendly fonts such as Verdana, Helvetica and Arial. Fonts with proper kerning are highly recommended. Highlight important points using a different font color. Put section titles in bold letters.

Choose uncomplicated layouts.

A straightforward layout can help present your business as a stable and strong brand. The layout should guide the eyes in following the flow of your design. It should direct the reader’s attention to important text carrying vital company information. Use columns to distribute the text and white space as a balancing element against text-heavy columns.

The success of your folder will rely heavily on its aesthetic value and print quality. A sub-standard printing job could make your custom folder a disaster. This means a big waste on your promotional budget. To avoid this pitfall, choose only a name that you can trust. ColorPrintingWholesale has been known to deliver consistent high quality printing service for years. Add superb affordability and a speedy turnaround time, and you’ve got the ideal printing company for your business. For more information about online folder printing, please visit www.colorprintingwholesale.com or can contact us toll free at 866-266-6182.