Your catalog print’s purpose is to promote to likely customers. Make sure they do their job with these powerful marketing ideas!

Potent Ideas for Marketing with Catalog Prints

1) Turn Your Catalog into a Coupon Book

Include coupons for freebies or discounts in your catalog pages people can cut out. Give people a good reason to go through your catalogs, and you will hook them in.

2) Show Customers How Different Products can Go Together

For example, if you want a glass of warm milk, you might also like a plate of cookies. You can suggest relationships between your different products the same way. You can leave short suggestions at the bottom of product pages. You can also show a model that uses two products at a time and then list quick references where each product’s page is.

3) Suggest Interesting Uses for Your Products

Give people new ideas on how to use your products. For example, if you are selling index cards, you can suggest how these can be used to write neatly in unlined notebooks.

Another creative idea is to appeal to their imagination. For example, the Post-It Note Company has this colorful customer’s testimony on their website about how a Post-It on a front door survived a natural disaster. If you have similar stories you can use, highlight them. People relate easier to stories, and will make them want to know more.

4) Product Placement Secret: Sell the Most on the Right-Hand Pages

When people are presented with two objects, they tend to prefer the object that is placed on their dominant hand’s side. Since more people are right-handed, the right-hand pages are more likely to sell. You can use this knowledge to position your products strategically.

Are your custom catalogs ready to print, or do they still need adjustments before you send them to the press? Whatever catalog services you need, Color Printing Wholesale can handle them. We have a wide variety of printing options you can choose from; free design and technical help are part of the package. Visit our website and find out more today.