Making snazzy catalog designs isn’t as hard as it looks. All you need are a few pointers to make your catalogs look good, feel good, and sell well. These pointers can be summed up in three quick ideas, so if you’re actually doing your design for our catalog printing services in the other window right now, spare this post a look – it won’t take you five minutes.

Make Fantastic Catalog Designs

Plan It Well

Give your customers the same logos and colors in your catalog as you do on your website, four color business cards, and main office. A consistent brand experience will help single out your business, and so your products, in their minds more.

Focus on how the catalog looks as a whole, not just its individual pages. Get a little variety and rhythm going as customers turn to each page.

Choose quality paper for your catalogs. What your customers feel about your catalog will carry over to what they feel about your products.

Reach Out To Your Customers

Tailor your catalog to your customers. Take their reasons for doing business with you in consideration, and try to make the selection process easier for them.

Chat leisurely about your products and elaborate when needed. Let your customers feel at ease to take their time with their selections.

Make It Sell

Make all the products in your catalog sell. Highlighting a couple of main products is fine, as long as the other products also get a share of the limelight.

It’s your call if you want to group some products together, or give each product a page. Products sell when customers see how unique they are. Your products’ qualities decide which layout they’ll look best in.

Include an order form in your wholesale catalog prints. Customers often use it to organize their orders while they’re reading your catalog. You can change it into a telephone and fax form if you prefer mediums other than direct mail.