Spreading Cheers to Loyal Customers This Christmas
November 18, 2008
Print products like calendars and greeting cards present a good opportunity to say thank you and at the same time, reward customers with useful items as a sign of gratitude. You can play with the design and functionality of these printouts to create the ultimate Christmas present for your loyal consumers.
1. Calendars
Households need at least one calendar so you can be sure that this product will be used frequently. Apart from being functional, this also gives an avenue to highlight your company’s products and services.
You can give your commodities a 12-month calendar spread. Feature one product or service per month, complete with images and specs. This way, you can subtly give your customers more information about your offerings while he or she benefits from the use of the wall calendar.
2. Greeting cards and postcards
Express your gratitude, and wish them a happy Christmas with words and a nostalgic design using greeting cards or postcards. Both print products can provide you a handy and inexpensive way to reach out to people this year.
Moreover, you can accompany your well wishes with premium offers such as discount coupons (marked down prices, or buy one take one treats) or special deals that are exclusive to the recipients. This is also a good way to introduce a new commodity to the market.
You can also save on time and money when it comes to the distribution. With postcard mailing, you can ask your printer to send your greetings directly to your customers. Simply provide a soft copy of your mailing lists. And if you want to generate a higher consumer population, you may also extend your greetings to a targeted market along with your holiday promos.
3. Catalogs
Give them reasons to celebrate with a sleek planner which they can use the whole year round. Instead of handing out conventional catalogs, you can turn them into a 365-day marketing tool – a catalog that doubles as planner. In it, they can jot down notes and important activities. With it, they can keep track of meeting and special occasions. At the same time, you enjoy the benefit of product exposure.
Save on these holiday treats with wholesale prints. With offset printing, you can get very low unit costs. You can pass on these savings to others with generous Christmas gifts in the form of calendars, greeting cards, calendars and planners. The more you print, the more people you can reach out to.
Joey Jacobs - Who's written 7 posts on the ColorPrintingWholesale.com Blog.





