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Tips on How to Use Color

August 11, 2008

Smart Design

Colors are what make your prints look stunning and beautiful. They breathe life to your images as well as add depth and vigor. However, as helpful as colors are to your prints, using them incorrectly will make your prints look unappealing. Here are a few tips that you can do to have a firm grasp on how to use colors:

Learn the color wheel

Before going and availing of postcard printing services or business cards printing services, you should do well to learn how the color wheel functions. You already know that all colors are made up of the three primaries: red, blue and yellow. However, there are so much more to it than this.

For example, there are values and saturation. These factors affect and are important to your desired hue. So if you are serous in becoming a design professional, better start by learning all the intricacies of the color wheel.

Colors change in different situations

Colors change when you use them in different situations. Here are some examples you try for yourself:

When used in different backgrounds – always keep I mind that a lighter background will make the foreground color appear darker and vice versa.

When used in different sizes – a blue rectangle will appear to be in a lighter shade than a blue line. The smaller the color space, the darker your color appears.

Always think of readability

One of the most common mistakes an amateur designer makes is that they use colored text over a colored text block or image. Not that this is wrong, it’s just that sometimes, the difference in contrast is not high enough for the text to be readable. Small text in general, suffers when colored. It is sometimes better to use black over colors.

Blog Post written by:

Carla San Gaspar - Who's written 8 posts on the ColorPrintingWholesale.com Blog.

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