If you want people to keep your custom business cards, you need them to stand out from the rest. Here are some ideas how you can accomplish this goal.

Business Card Marketing Ideas That Work

Include a Call to Action

Persuade people to keep your printed business cards by offering benefits. Print discounts or other promos on the back side. You can partner with other businesses for these promos so people have more places to use your unique business cards. This can make them hang onto your business cards all the time.

Inform

Print information on your business cards that your potential customers will need. For example, airport taxi services can hand tourists business cards with hotels’ toll free numbers. These tourists will then keep these business cards because they contain very important information. And when it is time for them to return home, they can call the taxi service with no problem since they’ve kept those business cards throughout their stay.

Personalize

Do more to add your personal touch than simply handing your business card personally. Write your potential clients a note right on the card. You can write contact information where potential clients can reach you faster than if they used the information printed on your business cards. You can also describe yourself or the place you met in to remind them in the future. Your potential client will be flattered by the special attention, enhancing chances of doing business with them in the future.

Make Them Too Nice to Throw Away

Convince people that your business cards are worth keeping by using quality design and printing. Make your marketing business cards so aesthetically pleasing that it would be a shame to throw them away. Color Printing Wholesale recommends using very heavy 14 pt. card stock with a matte finish for longevity purposes. This eliminates smudges glossy card stock tends to acquire long-term and makes your sturdy business cards unique from cards of lesser quality.

The longer your business card stays with your potential client, the higher the chances of you making a sale. Find out more about creating quality business card prints at Color Printing Wholesale’s business cards page today.